Employees are internal customers

Writer: Mitta Xinindlu Brand equity and human capital are two critical assets that support a firm’s short-term stability and long-term success. While businesses have recognised the power of brand management for attracting and retaining external customers, companies are only beginning to realise the potential benefits of HR brand management for attracting, selecting, and retaining internal … Continue reading Employees are internal customers

Do not let your babies ‘cry it out’

Some cultures deny babies the needed attention. There are cultural beliefs that permit parents to ignore their crying babies. Even some medical professionals recommend this idea, hiding behind a few theories, such as the Ferber Method, which promote the idea that “babies need to cry their feelings out”. I strongly disagree. I disagree in my … Continue reading Do not let your babies ‘cry it out’